Customer communication automationMarketing and sales automation

One-Man Show πŸ’ͺ – Sales and Marketing Automation with Hubspot

By 2021-08-11October 1st, 2021No Comments
Sales and Marketing Automation

A marketer’s day is packed full of juggling multiple tasks while following a tight schedule. Your mind is constantly buzzing with ideas while you’re occupied creating unique content, making it challenging to go through other never-ending tasks.

Wouldn’t it be great if you could sit back and have your tasks done for you? We’ve all had those days where we have consecutive meetings from 9 to 5 but still have a long to-do list, and we know there’s no way we’ll be able to get everything done on time.

But now, most businesses utilise different sales automation software and other marketing automation tools to handle their clients and sales. As a consequence, they save time, effort, and resources. 

While other tools are available, we found that HubSpot is an all-in-one software with the most effective tools. A plethora of software is available in the marketing sector, all claiming to assist your business and marketing strategies. 

Sure, they’re great, but here are key reasons why you should sign up for HubSpot marketing automation:

1. Rule Digital Marketing with an All-in-One Platform

You can undoubtedly use WordPress, Google Analytics, Outlook, forms, emails, personal journals and many Post-It notes for inbound marketing or sales. 

But using all these tools separately can become extremely costly, decrease productivity, waste valuable resources and create confusion among the team.

HubSpot is a one-stop-shop that unifies all marketing and sales team needs in a single platform. HubSpot marketing automation allows you to observe and track your customer’s journey, from grabbing their attention to motivating them to take action. 

Let’s say a potential customer sees one of your posts on Facebook, clicks on a link to a blog, visits your website, clicks a call to action, completes a download form, and then opens the email you send in response. 

With HubSpot marketing automation software, you get visibility into each step of the process and interact with the lead according to their level of interest.

That leads to our next point – Customer Segmentation.

2. Unleash the Potential of Customer Segmentation

Even if you have buyer personas in place, every interaction is going to be unique. For example, some people will respond better to your email marketing methods than others. 

That’s where HubSpot’s segmentation capabilities come in handy, as you can segment your contacts to improve the effectiveness of your marketing and eventually increase sales. 

With HubSpot, you can create lists that segment your customers according to their demographics, behaviours, interests and customer life cycle. Then, you can use these lists to run customised email campaigns with the help of pre-designed HubSpot email templates. 

Not just that, but HubSpot allows you to automate your emails in response to particular actions taken by consumers, such as downloading material, placing an order, or signing up for newsletters. This automated solution works in the background to connect with potential customers, allowing you to focus on other duties.

Sales and Marketing Automation

3. Most Powerful Inbox in the World

Conversations is a HubSpot feature that allows you and your team to see, manage, and respond to incoming communications from various sources. 

You can triage communications received to your email address, Facebook messenger, or website in one consolidated inbox. You can also generate tickets from each chat to track a customer’s interaction with your company.

You can establish multiple inboxes for various HubSpot teams depending on your subscription. For example, you can build a sales inbox to handle price and packing queries and a customer support inbox to handle incoming requests for your support staff.

4. Make Your Life Easier with HubSpot Marketing Automation

Say goodbye to time-consuming chores like email, social networking, posting on multiple platforms and other repetitive tasks. With HubSpot marketing automation, you can put things on autopilot and take the back seat. 

This automation feature will save you time and resources as you nurture leads along the buyer’s journey.

Through HubSpot marketing automation, you can provide your customers with precisely what they want,when they want it. With the help of HubSpot, a single click can automate all your marketing activities.

5. Easy to Use and Intuitive Interface

Automation might become challenging as your team grows. For example, different team members use an integrated platform to collaborate; therefore, you should ensure that marketing strategies and goals are effectively communicated. 

HubSpot has a robust, intuitive structure and friendly interface that enables the team to quickly understand and comprehend different campaigns. As a result, you can piece together other parts of the campaign effortlessly and visualise your entire campaign holistically. 

Whether you are an expert or a newbie, HubSpot free courses provide online training & certifications to help you improve your sales and marketing strategies. 

  1. Integrate and Connect With Other Super Apps

You don’t have to give up some of your favourite applications when you use HubSpot. HubSpot offers many integration partners who collaborate to provide you with a smooth experience, like Zapier, Integromat, Slack, Shopify and many others.

Sales and Marketing Automation

HubSpot G Suite integration will also enable your Workspace tools to seamlessly connect with the platform and other Google tools such as Google Ads and Google Cloud. 

You can also connect your social media accounts to HubSpot and plan social updates directly from your CRM. That saves you from logging in and out of several accounts and posting the same content multiple times.

  1. Effectively Manage Data with HubSpot

Companies use HubSpot’s CRM and other features to arrange their data in a way that shows their progress toward company goals and team metrics. 

Managing your deals, contacts and leads lists can be extremely overwhelming. But with HubSpot Contact Manager, you can track where someone is in the buyer cycle, what actions they have taken on your site or how they have interacted with your email. You can even give them scores that can tell you if they move upwards in the buyer journey. 

Try Hubspot Marketing Automation Today!

Try HubSpot now and

  • Increase your web traffic
  • Capture leads with customisable CTAs
  • Connect with potential customers 
  • Integrate with other collaborative tools
  • Save time & resources by managing multiple platforms at once

If you want to automate your sales and marketing operations using all these terrific features but are feeling overwhelmed with the transition phase, then we’ve got your back!

Sit back and let our experts help you transform your sales and marketing so that you can bag some solid leads. Then, whatever stage you’re at, you can reach out to us for more information on what HubSpot has to offer.

Hit us up, get a HubSpot demo and prepare to turn on your autopilot mode!